0_0_0_0_134_134_csupload_65741726It’s time to escape the Black Hole recruiting portal. Here are three surefire, innovative ways to grab your recruiter’s attention from the get-go.

  1. Cover letter? Try a “Pain Letter.”

Do not fear the newfangled! There’s a reason why this new method is catching fire. Though it sounds painful, a Pain Letter is actually a simple-yet-groundbreaking alternative to formulaic cover letters. Instead of writing about yourself, in a Pain Letter you would focus on a specific challenge that you know the company has been facing, and explain what you would do to help find a solution.

When the hiring managers see a Pain Letter, they automatically know that your intentions are solid and you know the company well. They’ll know that:

  1. a) You did your research,
  2. b) You are a bold problem solver, and
  3. c) You have a vision for both the company and the role you want to play in it. 

Instead of presenting yourself as a possible new hire for the recruiter to mold into a seasoned employee, present yourself as a sharp potential team member who already has fresh ideas for the team you want to join.

  1. Get yourself a personal reference and directly email the recruiter.

You can’t always bet on the system. Sometimes sending your letter to hrpeople@coolcompany.com will indeed fail you. Instead, don’t be afraid to directly email the recruiter by connecting with them online, or if you’re lucky enough, through a mutual friend or colleague.

Be intentional but also considerate in the way you make an introduction. Instead of just asking this person for a favor, emphasize how specifically you can serve their company through the role you are vying for. Referring back to tip #1, show that you have a vision for the company and the role, and genuine passion and value to bring to the table.

Here’s an example of what this email could look like:

Hi Miranda,

I am an applicant for the social media director position at your company, and I came across your contact information and website profile after seeing your post on your innovative approach to increasing brand awareness through video and audio streaming advertising with Periscope. During my time as an intern, I pioneered a video streaming advertisement strategy that the company is now using. I am sending you a link to some of my project samples.

As you can see, the brand was able to benefit considerably from the 30% increase in readership and clicks. I was very excited that your article highlighted and predicted the benefits of this innovative strategy. Please let me know if you are interested in more details! I would also truly support any help from you in my application process for this role.

Sincerely,

Lawrence Swann

  1. Don’t jump on the resume fad bandwagon– make a portfolioinstead.

As appealing as the idea is of making a cool music video or Game of Thrones-themed infographic to tell your career story, being cute and gimmicky on your resume usually doesn’t fly that well, unfortunately. Many hiring managers are not amused by bright and flowery attention-grabbers on what should be a clear-cut document. For most, visuals (even a profile picture) can be highly distracting from what really matters on your resume.

Nonetheless, if you are creatively/artistically-inclined, and your aesthetic sense/design talents are highly relevant to the position you’re applying for, by all means show it off: create a portfolio of your work. This is an appropriate medium to pull out those infographics and SlideShare skills, or even deviantART projects. Treat this as an opportunity to stand out from the crowd and bring your application to life in an especially impressive way in showing off other relevant skills. By submitting a portfolio, you’re not only displaying tangible examples of what you can bring to the table, you’re also showing that you are that much more willing to exert more of yourself for this position.

If you do decide to do this, make sure you highlight just a few of your most recent and outstanding projects, instead of just compiling all the work you’ve done since 10th grade into one large, messy folder. Use portfolio sites to help you achieve the most professional, sleekest look possible. (Some popular free sites are Behance NetworkDribbble, and Coroflot.) 

Tried-and-true methods are indeed a trusty go-to, but sometimes the road less traveled by can lead to unexpectedly positive results. Hope you will achieve that breakthrough!

 

0_0_0_0_315_141_csupload_66388183If improving your career – advancing to management, making more money, being more fulfilled – is on the agenda for 2016, why not dedicate each month to a different area of professional development? This way, you don’t have just one possibly overwhelming goal, but rather 12 smaller steps that you only have to maintain for 30 days. You can even reorder the below suggestions based on what most interests you now:

Month 1: Planning

Resolve to spend time planning. Write down your yearly targets for your current job. Write down your yearly targets for your overall career (after all, your current job may or may not be a priority). Schedule 15 minutes each week to plan your short-term agenda so you work on things that matter. Schedule longer monthly and quarterly check-ins so you can update your priorities as needed. Spend the month developing good time and priority management skills by focusing on planning.

Month 2: Marketing – Material

Finally update your resume and LinkedIn profile. Write a short bio for yourself, so if one of your friends wants to refer you somewhere, you are ready with some highlights they can share. Check in with people who could be references for you – you don’t want to lose touch and then scramble at the last minute if you need to change jobs. Update your email signature – if you have been published or mentioned in the news, you may want to link to that. Don’t forget your overall look and carriage – practice your hand shake, practice making direct eye contact, review your wardrobe (is it updated? Is it appropriate for your level and industry?). Spend the month refining the tools you use to promote yourself.

Month 3: Marketing – Activity

Having material to share is a good foundation, but marketing yourself is an ongoing process, not just a one-time activity. Update your status on LinkedIn. Comment on someone else’s update. Schedule time for when you’ll be active on social media in a way that helps your career – it could be connecting to people, it could be curating content to reflect your expertise, it could be posting career updates. Practice a concise, engaging answer to, “What are you working on?” so that if you run into a senior executive from another group you have to say if that comes up. Practice a concise, engaging answer to, “Tell me about yourself” so that you’re not at a loss in the next conference or professional event. Spend the month on self-promotion activities – push yourself if that feels uncomfortable.

Month 4: Learning

Read your industry trade publication so you stay up to date. Read a general news publication or something outside your industry so you gain a different perspective. Attend a class, conference or lecture in something you don’t know. If you’re a sports enthusiast, consider visiting a cultural attraction or spending a day making art (adult coloring books are taking off for a reason). If you’re a creative, go on a hike or work out with a friend. Spend the month experimenting and focusing on new things.

 

Month 5: Networking

Have a breakfast, lunch, coffee, or dinner with someone you don’t normally see. Join a LinkedIn group or other online discussion. Attend a conference or professional event, and don’t leave till you’ve connected with at least three new people. Schedule specific days and times when you’ll reconnect with people you haven’t seen in the last 90 days. Spend time with that colleague who is an amazing people person – observe how they interact and communicate, and see what approaches you might adopt for yourself. Return recruiter phone calls, and make friends with someone in HR – it’s always good to have career experts in your corner. Spend the month meeting people, expanding existing connections, and rekindling past connections.

Month 6: Interviewing

Even if you’re not actively looking for a job, knowing how to answer common interview questions is great for self-reflection and to get an audit of your career. Tackle the typical interview questions. If you work on one a day, you’ll have 30 days of practicing how to talk about yourself in a positive light: Tell me about yourself; what is your biggest accomplishment; what is your biggest weakness; why should I hire you; tell me about this project _____ (if you get comfortable talking about your body of work now, you’ll feel more prepared not just for an interview, but for your next performance review, your next professional function, even your next social event where someone will invariably ask you what’s up at work). Spend the month practicing and refining this important skill.

Month 7: Organizing

Curate your contact list – discard entries for people you have no intention of keeping up with, update information for people you mean to keep up with. Stock up on office supplies, and reorganize your desk to support the projects that are current priorities. Review your calendar to ensure that activities and habits you plan to carry throughout the year (planning time, social media activity, networking meals) are actually scheduled so you don’t forget. Spend the month getting your space in order

 

Month 8: Motivating

Keep a journal to track good things in your life – it could be a small serendipity like easily catching a cab in the rain; or a big win at work. Write a thank you letter to someone who has helped you. Write a love letter to your significant other or parent or child. Find inspirational quotes or energetic music that get you going. Motivation is not just in endless supply. Ideally you develop routines and triggers to help get you started. Spend the month experimenting with ways to get inspired and keep your spirits high.

Month 9: Troubleshooting

What is left undone on your To Do list? What annual goals are behind schedule? Make a list of all the areas where you’re stuck. Identify a small step or a resource that can help get you moving again. Read biographies of turnaround leaders or against-all-odds stories. Check your insurance policies to make sure you have appropriate coverage. Check your credit report to catch errors at least once a year. Place a Google Alert on your name so you can monitor your brand. Spend the month focusing on problem areas and looking for specific solutions to those issues.

Month 10: Negotiating

Role play a performance review, raise request or offer negotiation. Take a class or read a book on negotiating technique. Much of negotiating is being able to ask for what you want, so practice asking for things – ask for feedback, ask for a discount. Another important skill in negotiating is being able to actively listen and empathize with your counterparty’s concerns, so practice empathy – argue both sides of a controversial issue, observe people in the day-to-day and imagine at least 3 different motivations for their behavior. Spend this month practicing and refining how you can ask for what you want and get it.

Month 11: Replenishing

Plot out the next 12 months of vacation – holidays, personal days, and longer trips – and develop a plan for spacing out the time and for focusing on activities that you really value. Make a wish list of activities you really value – a travel bucket list, one-off activities you can do when you find yourself with extra time (e.g., books you want to read, movies you want to watch), little luxuries you may overlook but would actually be easy to work in a monthly or quarterly basis (e.g., massage, hike, dinner with friends). Work on daily habits that promote self-care – sleep, water, exercise. Spend this month taking good care of yourself.

Month 12: Building

Taking good care of yourself is necessary to combat life’s daily stresses. You also want to have a firm foundation on an ongoing basis. Get a physical so you know what health issues need tending. Meet with your tax and/or financial planner so you have a clear picture of your financial situation – you want to know if you need to prioritize a raise request in your career planning! Schedule these annual check-in appointments for the following year so they never get overlooked in the busyness of everyday. Review your work benefits so you ensure you’re taking advantage of everything you’re entitled to, and you can make adjustments if there are gaps. Check in with your closest family and friends so that you proactively spend time with them and not just when work allows. Spend the month securing your overall foundation – health, wealth, relationships.

0_0_0_0_315_141_csupload_66388183Many of you will resolve to do a whole host of things in 2016. Some will vow to eat healthier, lose weight or save money—while others will pledge to land a new job, get a promotion or earn more money.

Many people go into a New Year with resolutions or goals for their career for the next 12 months, “The holidays are a great time to reflect and begin implementing your resolution plan.”

I do believe that it’s fairly common for most people to have career-related New Year’s resolutions because work is such an important part of our daily lives, therefore, it’s in our best interest to try to become better at what we do for a living.

The end of the year is always a great time to reflect on what has worked and what hasn’t worked for us, and to think about what we want to do differently next year.

 

New Year’s resolutions tend to be reactions to things we want to change in our lives, I have a good friend who only makes resolutions she knows she will keep, so they tend to be positive and something she really wants to do. The same could be said of career-related resolutions: some can be in reaction to things you want to change, but you should also consider some aspirational, desirable resolutions.

Creating an actual plan will help you stick with your career-related goals for the year.  Some resolutions are inward-focused, such as improving a mindset or stopping a bad habit, and sometimes career-related resolutions are outward-focused, such as expanding your professional network or getting your name ‘in the mix’ for a lateral move to another department.

To increase your probability of sticking to your resolutions, prioritize your list and don’t sign up for too much all at once.

Here are 11 of the most popular career-related

resolutions, along with tips for sticking to each of them.

  1. Get a raise or promotion. Talk to your manager now to really understand what it will take and what the timeline is for receiving a raise or promotion. When you have specific, tangible, measurable goals they are much more realistic to achieve.

Before you pursue this one, you’ll want to consider your request from the company’s viewpoint, what are you doing or what do you offer that is addressing a big issue or need for the company? Promotions and raises have two parts: what you bring and what the company needs. No matter how fabulous your skills are, if the company doesn’t need them, it can’t justify a promotion or pay raise.

The best way of proving that you offer what the company needs is to come up with a list of your daily responsibilities, the major projects you’ve worked on, projects you’ve worked on that you weren’t asked to do, recommendations or endorsements from others inside or outside the company, future responsibilities, examples of how you’ve made your boss’s job easier, and, if possible, quantify your accomplishments,  don’t mention that you work hard (so does everyone else) or that you’ve been with the company for a long time. Longevity doesn’t necessarily count, but results do.

Once you have a compelling story about the value you bring to the organization, get a good friend to rehearse your request,  listen to their feedback and practice again. This is one of the most important conversations you’ll ever have and you should be highly prepared to have it.

  1. Reduce stress. Ask yourself if the stress is coming from outside sources (your supervisor, colleagues, etc.) or if it’s self-induced. Perhaps you’re putting too much pressure on yourself, If so, step back and start with the simple things like sleeping and exercising more. Don’t place the weight of the world on yourself.  You can’t do everything so don’t try to.

One excellent way to reduce stress is to gain better control by managing up. “Most bosses barely have time to get their job done, save overseeing yours. In the process, hasty decisions can be made; not enough time may be spent upfront on a project; your wishes may not be heard; there may be misalignment with what you can achieve and when, and so on.” So here is your opportunity in 2016 to take your boss by the proverbial hands and set meetings, goals, and your agenda. “If you are reactive, don’t be surprised if you also are more stressed out, juggling more than you can handle.  But if you present logical to-do lists and provide leadership, you will thrive.   This resolution is different for everyone because we all have different stress triggers and favorite ways of relaxing.  Know what works for you.  Maybe it’s walking around the block, calling a friend, playing online for five minutes, or breathing deeply. Do your best to fit that de-stressor into your day on a regular basis.

  1. Be more organized. “Getting a head start on organization coming into the New Year is wonderful, however maintaining it is a little more difficult, Don’t overwhelm yourself into a whole new way of doing everything. Rather, focus your efforts on one or two key areas where you want to be more organized and maintain them throughout the entire year.

There are two key areas that are very important to keep organized in all jobs: your calendar and your desktop.  Once you determine a system that works for you to manage your time effectively, the more you will be able to accomplish at work, and, in turn, the better you will be at your job. “If you use an online calendar system consider color-coding various tasks to track how you are spending your time, actively using the task management function as your checklist (instead of thousands of post-it notes), and utilizing the meeting tracking function to stay on top of the agendas and attendees.”

Your desktop is a direct reflection on how you manage your job, and management and executives do pay attention to this.  Your office or desk is the first impression for anyone that is working with you to see how you manage your workload and how you take pride in your professional presence.

Keeping a clean and organized workspace can also help reduce stress.  It’s obviously much easier and less stressful when you can easily find important projects and papers on your desk,  If not, this could hurt your work efficiency and productivity.

  1. Quit your job/get a new job. Consider this one if you feel stuck, you hate your boss or your company, or there’s no opportunity for growth and you have skills that match needs in the marketplace. Take matters into your own hands and look for a place or a role where there’s buzz and excitement.

If you’re simply unhappy with your position or responsibilities—seriously consider a new role within your current company.  Instead of looking for a way out this year, it may be worthwhile to focus your efforts to creating a plan to stay. An internal move is usually an easier and quicker way to achieve your career progression goals. You have an advantage at your current company because you are a known entity.

Whether you stick with your employer or pursue a job elsewhere, you need to take the time to figure out exactly what you want in a new job–and then ensure that your personal brand is accurately and professionally reflected in three key mediums: your online presence (your LinkedIn profile or Google search links), your on-paper presence (your résumé and cover letter), and your in-person presence (your elevator speech).

There are many people who don’t like what they’re doing for a living and are ready for a change.  They see the new year as a great starting point to look for a new job. The one thing I would recommend is to only quit your current job if you have a new one lined up, especially in this economy. You have a lot more leverage that way.

If you’re unhappy with your current role but unable to find a new job—consider modifying your job description within the same company and do more of what you enjoy.  The company has invested in you and a slight shift in your role and responsibilities may be viewed as a win-win. In this scenario, the squeaky wheel may get the grease; don’t overlook the possibilities.

 

  1. Improve your work-life balance. Get clear on what your boundaries are, and stick to those boundaries so your colleagues start to know how best to work with you.

Part of this might be working more or fewer hours.

If you work late every night, vow to leave the office earlier.  Many people work long hours every day and it really infringes on their personal life.  They want to leave earlier each day but aren’t sure how to go about doing it.  One solution is to come in earlier. If you can get things done first thing in the morning, perhaps it will allow you to leave earlier each day.

Another solution is to delegate more.  If you’re a supervisor, try giving your employees more work so that you will have less.  You can also try to prioritize better. Don’t try to please everyone because then you’ll end up pleasing no one. Work on the most important projects and realize that you can’t finish everything in one day. There’s always tomorrow.

  1. Network more effectively. You might want to tweak your approach to networking. As you embark on professional networking, you need to drop the ‘me’ perspective and go into your interactions with other professionals with a partnership perspective. Remember that both of you are there to share, learn and help each other out professionally.  You and others will get more out of this type of ‘give and take’ relationship than the single-sided approach.

Once you’ve got that down—try to become more active on LinkedIn or other professional social networks.  Schedule 10 to 15 minutes three times a week (or whatever consistent schedule works for you) to set up a great profile, connect with colleagues and former colleagues and surf around LinkedIn to see where you can add value and what features of the site will be most helpful for you.

If you are more of a face-to-face networker, stay involved with your college alumni networks and your regional professional associations.  And make an effort to attend more networking events.

Start with a realistic goal, like attending one networking event per month.  It’s also a good idea to have an accountability partner–someone with a similar goal who will encourage you to stick to your plans and not bail at the last minute.  Also, try to find events that really appeal to you, with great speakers or at fun venues, so you are more likely to attend and enjoy yourself.

  1. Improve your relationship with the boss/co-workers. If there’s one relationship that you should constantly be focused on, it’s your relationship with your boss. They control your destiny so it behooves you to develop a really strong professional relationship with them and to work at improving that relationship. How do you accomplish this? It all comes down to communication. Stay in touch with your boss throughout the day by letting them know about your progress on important projects. Let them know that you’re there to help them in any way possible. Ask them how you can be better at your job and what their expectations are. Anticipate your boss’s needs and by focusing on them, you should be able to improve your relationship with your boss.

Cooperation with your co-workers is also critical.  We all want to have a department of supporters who will have our backs and we have theirs.  It’s not always possible to get along with everyone in your department. Sometimes there’s friction between co-workers and it may be our fault, it may be theirs. Again, it comes down to communication.

Make an effort to get to know your co-workers better and offer your help when they need it. Keep in mind that it’s in your best interest when the entire team looks good, not just you.

 

  1. Develop your communication skills. It might be difficult to improve your professional relationships if you’re a poor communicator. If that’s the case, you might resolve to enhance those skills in 2016.

Being a better communicator is a great career-related New Year’s resolution. Consider taking local adult education classes for presentation or communication skills. If you think your business writing could use a refresher course, consider an online college or adult education class. You can also pick up a book and learn the ropes if you’re self-motivated.  Strong communications skills is often what separates great employees from good ones.

  1. Get a degree. One study I read said that one of the biggest regrets people have late in life is not finishing a degree. I’m amazed at the number of people who go back to school late in life and find they are highly successful, motivated students—which is often quite the contrast to their first school experience.

There are endless options for online or flexible degree programs for those who want to go back to school later in life—so whether you want to earn an undergraduate degree or a Ph.D.–you should get the wheels in motion in 2016 by researching programs and setting a date by which you want to complete the program.  “It’s simply never too late.”

  1. Be better with e-mail and voicemail. Many workers vow to return phone calls and e-mails faster. One quick way to hurt your work reputation is to not return phone calls and e-mails in a timely manner. If you don’t, you will have a lot of unhappy campers on your hands.

When you return from a meeting or lunch, and you have a list of people who called or e-mailed you, make an effort to get back to them promptly, in the same day if possible, depending on your workload and what their request is.  It’s critical to prioritize by their deadline, importance of the project, and title of the person making the request.

Another way to expedite this process is to clear out your inboxes often.

The only difference between physically cleaning your desk and cleaning out your e-mails and voicemails is that you can delete messages with the touch of a button. Once you listen to the message or read the e-mail and take note of the important information—delete it (unless you need the message for your records).

“It feels much better when our e-mail or voicemail backlog is manageable.”

  1. Have a better attitude. A positive attitude can bring you great career success in 2016. The resolutions we hear all the time, like make more money, get a promotion, do work I love, be a better networker, are more likely to happen if you have a more positive attitude. People want to do business with people who are proactive, positive and enthusiastic, so a good attitude will likely attract more people and opportunities your way.  If you want to be more optimistic this year, you’ll need to take good care of yourself; spend more time with family and friends–or doing the things that make you most happy; learn to appreciate what you have (both in your personal and professional lives); and smile more.

Unfortunately, most people fail to follow through on New Year’s resolutions.

Once Jan. 2nd hits we’re usually thrown right back into the grind and get caught up in our day-to-day tasks and short-term goals.

Most people give up their resolutions by February, “after the momentum of the New Year has worn off.”

But if you really want to stick to any goal, the best thing to do is get clear on the outcomes you want and what it takes to achieve them, set actions in your calendar so you really make time for your goals, and have accountability partners to keep you on track.

If you make a list of 10 things to do in the new year regarding your career, perhaps just focus on two or three of the most important ones. Once you accomplish one of these, pat yourself on the back and move on to the next one.  It is important to prioritize your resolutions, and consider only tackling a few in the first few months. Then, assess your progress regularly, and determine if you need to continue to focus on just a few goals, or if you are ready to add a few more to your actionable to-do list.

Another trick for staying on track is to send yourself some predated e-mail messages. Write a half dozen e-mail messages to yourself, dated every other month. A few times a year you’ll get a reminder from your motivated self to get back in touch with important goals in your life.

As the year wears on, the excitement of a new plan can wear out–unless you stay vigilant in your purpose.

0_0_0.41_0_299_141_csupload_66372685Words to use on your resume, and in your interview, if you’re over 40 years old.

Having served as a recruiter and career coach for a number of years, I talk with prospective candidates daily about their qualifications and engage in the development of their strategic search efforts. In our discussions, the candidate will usually make a comment about his age and the suspicion that the target company, “is probably looking for someone younger than me.”

There seems to be a categorical opinion among the candidates that if they are older than 40, then they are automatically disqualified for the position. With this perspective, they will usually not even submit their resume.

At the end of the day, the person responsible for the way that your age comes across to the hiring company is you. The five points below serve as a checklist of ways to serve up your age in a way that elevates your personal brand instead of diluting your candidacy.

This way, you can be the champion in your search strategy – not the casualty in this race for the job.

  1. Accomplished versus seasoned

Your next employer is looking for someone who is a natural leader and knows the benefits of success, so the way that you market your experience on your resume must reflect your energy and commitment. To identify yourself as “seasoned” is essentially putting you in the category of a boring condiment on a burger. On the other hand, promoting your background as “accomplished” is defining a level of excellence that the hiring company will want.

Additionally, as you develop your resume and list your accomplishments, you must be able to brand yourself as an individual who is a “key contributor” to a result instead of someone who “participated” in a specific task.

  1. Evidence versus claims

Professional maturity is a critical element when showing your interest in a position. To be considered a suitable candidate to a certain company with their own particular corporate culture, you must be able to demonstrate your capability, drive and excellence in everything that you do.

You can understand why a young start-up company may want a younger employee because of her energy and tenacity. You must admit that it can be appealing, but your contributions to the company are that of someone who will not panic when there is a decline in production or slump in cash flow. The younger, less experienced candidate may not be able to embrace the ebbs and flows of the market.

Demonstrate this. Showcase your evidence-based background in your resume. No claims, just real, tangible feats. A candidate with a high resale value is the one who can communicate clearly while offering real examples of success and methodologies that have guided their career.

  1. Polish versus wipe

When you consider the appreciation of your investments, such as your home, you’ll agree that there was a time in which you knew that your older home would still have a high resale value. If you were to put your older home on the market, there are probably some things that you would do in order to increase the curb appeal, or possibly upgrade some of the furnishings on the inside. As a candidate, you are no different.

As you observe the younger candidates who may be applying to the same jobs that you are, you’ll notice that they take great pride in their appearance. This will often carry over into their perceived work habits, and in an instant, they will have the edge.

If you intend to remain competitive in the selection process, you must be able to recognize that your “professional curb appeal” is especially critical when competing with the younger generation. Have your suit cleaned, not dusted. Have it altered if necessary, and make sure it fits you. Polish your shoes don’t just wipe them off. Recognize that you may have to make some upgrades to your wardrobe, and you must dress for the job you want, not the job you have. Learn more on how to “Lose the Frump Factor, Win the Job.”

  1. Aware versus well-versed

Unfortunately, it’s not uncommon for candidates from the older generation to have fallen behind the curve when it comes to being current with systems and technology. Staying competitive in today’s saturated market means that you must be able to keep up with the trends and tools that are being used in your next company. Interested in more on how social networking can play a role in your search? Read more in our “Social Networking: Painless and Powerful” article.

You should sign up for classes in your local community college or city offices to become proficient in the applications that are being used in today’s market. You may not become an expert in a short period of time, but you will become well versed in these applications, which will certainly prove instrumental in your search process.

Continuing education and certifications are a big deal. If you are working, then you should consider signing up for periodic evening or Saturday classes.

  1. Experience versus age

What’s the alternative? Your age is something that you cannot change, but you can control how you choose to use it to your advantage in today’s tough job market. We all know that it’s not legal for an employer to ask your age in the interview or selection process, but we also know that first impressions can be the game-changer along the way.

Don’t let your age be an automatic disqualifier to your next career opportunity. Leverage your age as a way to set the standard of excellence for your new employer. Remind them that you’re someone capable of fostering a calming influence while injecting professional maturity into what can sometimes be a very stressful and chaotic environment.

Go get’ em!

0_0_0_0_72_108_library_4071Confucius said, “Choose a job you love, and you will never have to work a day in your life.” Use these tips to help you discover and pursue a job you’ll love. 

How do you figure out your dream career?

What we desired in our twenties may no longer hold true a decade or more later. As our lives change, so do our career plans. It’s important to do a little soul-searching to reevaluate your career goals at any stage of your life and modify your long-term strategy for success.

How can people best leverage their skills into a new career?

Do your research. Join relevant professional organizations and attend trade shows to start building your new professional network. Subscribe to publications and set up Google News Alerts to learn the industry jargon. The more you learn, the easier it will be to identify how your skill set is applicable in your target line of work. 

How do you turn a hobby into a paid career?

If you want to turn your hobby into a paycheck, you first need to learn the business side of your extracurricular activity. Seek out a mentor in the same industry to show you the ropes and help you fill in any skill gaps. Look for what’s missing in the industry. You’re already a customer – what have you caught yourself wishing for?

What are some tips for older career changers?

Consider an encore career. It’s an appealing option for job seekers at retirement age who want to continue working while making a lifestyle change. In fact, a 2011 research study concluded that nearly 9 million Americans between the ages of 44 and 70 are in encore careers.

Is networking really that important?

Yes! Employee referrals are a very valuable tool in the job search, especially when you’re looking to transition to a different career. They can help you bypass the gatekeepers and open doors that would otherwise be closed. Network as much as possible with people in your chosen line of work to identify people who will advocate on your behalf.

Career transitions can be very tricky, but they’re not impossible. Sometimes it’s necessary to take a step down or sideways to move forward. However, the ultimate rewards are worth it when you’re in a career that you truly love!

When self-promotion doesn’t come as naturally to you as product promotion does, here are 5 tips to help you master the most important marketing presentation. 

Many gifted salespeople who can effortlessly sell any object or idea struggle to promote themselves. A lack of self-promotion skills can be a matter of humility, or an inability to objectively see the skills and value you bring to the table. By identifying your strengths and knowing your value, you can promote yourself confidently and professionally without coming across as arrogant.

Meet Henry.

Henry is a world-class marketer and Olympian corporate-type, who launched many best-in-class consumer products into the market that went on to become hugely successful. Having worked for the best firms across many sectors, there are very few things that he can’t do.

Through his work, Henry exhibits an impressive set of skills in finding market opportunities for any product he manages, devising the best go-to-market strategies across geographies, and garnering consumer insights to craft winning tactics and extend their target audiences. Needless to say, he is an undeniably gifted marketer and salesman.

So why can’t Henry sell himself?

 

5 Tips to Selling Yourself at Your Next Job Interview

  1. Remove the Emotions.If you struggle to self-promote, you must depersonalize the process and capitalize on your product and idea marketing skills. Think of it this way: this time, you are the product/investment. Present yourself as such by making it about what you can do and how you can benefit the company.
  2. Know the Facts. Know your proof points and base your pitch on facts. Give examples of when you saved time or money for a company. Have you created successful marketing strategies? What are ways that past companies have benefited from your expertise? These facts alone should speak strongly about your performance.
  3. Know Your “Unique Selling Proposition” (USP). Dive deep into your personal brand anddevelop your USP. What distinguishes you from the rest? Are you an IT professional with a bubbly personality? Being both analytical and sociable is a strong USP. Think through your unique qualities and brand yourself that way. Share those insights and connect the interviewers with how you intend to add value to the company.
  4. Examine Your Endorsements.What great things have people said about you? Think about how others have praised you, and take note. Look at your online endorsements – what do people say? Use this praise to help strengthen your confidence in sharing what you bring to the table.
  5. Practice Your Presentation. Once you have depersonalized the process and embraced that you are to be invested in, start practicing your presentation. Rehearse the facts that make you highly valuable to the company, and know your numbers and proof points. Practice incorporating your USP into your job interview. Use your endorsements as motivators to remind you that people respect and praise your work and worth.

Henry testifies now that it was employing this new perspective that catalyzed a change in his job search process, as it led him to seek stretch opportunities in a new sector that he would not have attempted before. He recently applied for a lower-level role and his target company in his target sector is moving his candidacy to apply for a role two levels up, despite his lack of industry experience.

What Henry trained himself to do was rethink his skill set and experiences as if he were reconsidering a product’s opportunities in a new market. By learning to take the emotion out of the equation, he tackled the exact questions that helped him focus on experiences and skills that he already had to fulfill a new role.

0_0_0_0_142_142_csupload_65360558 What is the best way to get your own personal advertising campaign before the proper audience? Sometimes you need to be selective, and sometimes you need to saturate the market.

Your resume is ready to go. Now where would you post it?

Job seekers would expect an easy answer – post it anywhere and everywhere – but you’ll receive different suggestions on even that first step in your job search, depending on your own particular circumstances.

Some experts, such as for example Steve Burdan, a certified professional resume writer who can tell you to “shoot at whatever moves. There’s} no bad place to post (your resume),” he said. “(You just) never know where that golden contact will come from.”

Other job-search experts, urge job seekers to be much more selective. Posting randomly won’t enable you to customize your resume for specific employers or opportunities in the event that you post it to a huge selection of job sites or blast it to countless recruiters or employers.

The case for saturation  

Distributing your resume is really a numbers game: The more people who see your resume, the greater your odds will be connecting with the best opportunity.

There’s no bad place to post, and job seekers shouldn’t restrict themselves (unless you’ll need to keep your job search quiet).

Here is how to saturate

If you choose to post on all the major job sites and display your resume to as many recruiters that you can, you are able to save time by hiring somebody to post for you. To that particular end, Ventureready offers this resume-distribution services.

Such services are tailored to particular industries; for instance, you will find resume-distribution services for the medical-device industry, in addition to a site for distributing resumes to pharmaceutical, medical and biotech sales recruiters. Alternatively, a few of these services, such as Ventureready.net, feature one-stop resume posting to most major career Web sites and job banks.

The case for moderation

Joyce is editor, publisher and Webmaster of Job-Hunt, a well known employment portal. She believes that “blasting” your resume at a huge selection of job sites or even to hundreds of recruiters and employers “is really a self-defeating strategy.”

You won’t have the ability to customize it for a particular employer or opportunity, which reduces your chances to be called, and, you won’t have the ability to follow up the resume with a call or an e-mail to establish contact and move your application forward in the process.

A job seeker who inundates in boxes and job sites are often diluting his or herself, in the unlikely event that somebody receives your resume who could have been interested in you, they realize that everybody else has a copy of it, too. If the recipient is an independent recruiter, he’ll ignore it because he’ll realize that he’ll have a difficult time earning a commission on your placement (an employer could also have received it directly or competing recruiters might be ‘shopping’ your resume around to the exact same employers). An employer probably won’t be interested in competing with other employers.

How to conduct a discrete job search

Finally, in the event that you want to keep your job search under wraps and discretion is the concern, you need to start your search within your own personal network. Another step would be to speak with a selection of executive recruiters. You can find one in, what recruiters call the “Red Book,” the “Directory of Executive and Professional Recruiters 2009-2010.” This directory lists recruiters by industry, niche and geographic location.

 In the event that you want to be cautious about who knows that you’re looking and who cares, you need to move slowly. You do not want to post online. If you post online, your company knows you’re looking, and they’ll confront you, and you’re going to discover real fast what your company thinks of you. Either they’ll throw money at you or let you go real fast.

Whenever possible YOU should control the speed of your transition in to a new position, but keep in mind: Large employers may be just as proactive as job seekers in regards to trying to find who’s looking for a job online in public forums. “The Internet may be the big, wild frontier,” and most job seekers are unlikely to know what applications their employers are utilizing to track who’s looking for employment.